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Chase Card Services - VP, Marketing Manager - Channel Management

Req #: 180009505
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Job Description:


JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at http://www.jpmorganchase.com/Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice.  Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.

Commercial Card provides payment solutions to businesses, governments and other institutions for commercial expenditures, including business supplies, maintenance, repair, operational expenses and travel. Our solutions and best practices offer the control, reporting, reconciliation and financial benefits organizations need to streamline payment processes and help turn accounts payable departments into profit centers. Our online management applications provide clients with the ability to establish spending limits, create authorizations and workflows, streamline reporting and enforce buying policies throughout an organization.



Marketing Acquisition Capabilities

 

Manages the development of new and existing digital capabilities in support of customer acquisitions for Chase Card Services. Responsibilities begin with understanding the strategy, goals, and business requirements of the business teams and extends through the successful implementation and ongoing enhancement of features and underlying capabilities. The ideal candidate must be able to effectively influence and manage the work of both internal and external teams and should have considerable experience delivering digital solutions for both web and mobile platforms.

 

The person in this role will have frequent interaction with senior management and strategic business partners and must be effective in working with employees at all levels. He/she will be the key point of contact on all questions/issues related to the solutions/products he/she has responsibility for and will work to deliver high-quality digital solutions in a timely fashion. Candidates must have the ability to understand and assess technical challenges and issues, quickly translate them into logical conclusions and recommendations, and present them clearly to business decision makers.

 

 

Lead digital capabilities

  • Responsible for creating the roadmap of capabilities and innovation to support card acquisitions growth. This includes partnering with cross line-of-business marketing teams and analytics to drive prioritization of key capabilities
  • Overall accountability for execution of online/digital marketing capabilities in support of our growth, innovation and customer experience objectives for proprietary and co-branded products within Card Services 
  • Responsible for the development of creative, partner capabilities and end-to-end execution of acquisition technology initiatives across all digital and online channels
  • Collaborate and partner with all internal and external stakeholders to deliver against the defined roadmap and marketing plans
  • Responsible for supporting the ongoing expansion and effectiveness of ad serving capabilities on and off chase.com properties

Other key responsibilities of this role include:

  • Manage multiple initiatives from inception to completion under concurrent, rigorous deadlines in a fast-paced, dynamic environment.
  • Work across the organization to serve targeted messaging, including internal ad serving, dynamic landing pages, and other dynamically served content.
  • Work closely with a variety of digital vendors including managing existing relationships and budgets along with evaluation of new vendor opportunities in the digital space
  • Stay up-to-date on the latest digital marketing trends to bring online innovation and thought leadership to the organization



    • 10+ years digital marketing/product development experience with a focus on acquisition/conversion centric marketing campaigns in digital/online channels
    • Experience working in/with an agile development team
    • Fundamental web development and technical acumen with sub-channel experience including ad serving, SEO/SEM, Affiliates, Partnership Marketing, Social Media, Mobile, Email and other emerging media channels.
    • Credit Card industry experience preferred
    • Excellent executive level communication skills, both oral and written 
    • Ability to influence and interact effectively at all levels of management both internally and externally with our partners and vendors.
    • Extensive background developing and executing creative tests.
    • Ability to work independently and lead cross-functional teams is required.
    • Core Competencies Required: Leadership, Digital Marketing, Advanced Project Management, Consulting/Client Management, Vendor Management, Organizational Agility,  Problem Analysis & Resolution
    • Highly proficient in using Microsoft Office products (word, excel, project, power point, visio, access).
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