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Digital Analytics – Tagging Specialist

Req #: 180012131_2
Location: San Francisco, CA, US
Job Category: Marketing/Communications
Job Description:


Chase is undertaking an aggressive digital transformation agenda, which builds on the success of the current web and mobile and service offerings. Chase is investing in innovative ways to deepen customer engagement and profitability through the use of digital channels. The ambition is to position Chase as the undisputed leader in digital financial services and payments and to enable Chase to deliver the highly personalized, real time experiences that customers increasingly expect. 
Description: Digital Analytics – Tagging Specialist
Chase Digital is searching for a Tagging Specialist who will be a key member of the Digital Analytics organization.  As a Tagging Specialist, you will work as a member of the cross-functional Digital Analytics team partnering with business stakeholders to understand their online initiatives and campaign goals.  You will work with the marketers and technical project teams to ensure ad tracking and enterprise tagging within our Digital channels, are created and deployed correctly thereby ensuring data veracity throughout the collection, transformation and analytic workflows.  The successful candidate must also be comfortable troubleshooting data requests, configuring changes on the fly and maintain data integrity within our reporting platforms.  We are seeking highly-skilled, passionate, outgoing, and naturally curious candidates that excel in a high-pressure, high-expectation environment paired with an eye for detail, and drive for execution.
Key Responsibilities:
  • Drive the analytics data collection and measurement efforts by partnering with stakeholders across the enterprise to influence customer focused business results by translating business objectives into feature measurement specifications complete with detailed acceptance criteria
  • Work with the Web and Mobile behavioral analysis teams to ensure event data is transformed into analytically accessible and valuable data sets that can be joined with attitudinal and structured data to answer critical business questions
  • Work closely with business solution analysts to review development specifications and identify and resolve tagging/analytics gaps within our Web and Mobile channels
  • Provide guidance and strategic direction in defining behavioral success metrics, key performance indicators, and specific product engagement metrics
  • Prioritize data collection enhancements and defects to ensure a timely delivery of current and upcoming initiatives and validate resolutions
  • Document data collection standards for all new development efforts/site functions.
  • Provide consistent updates on the status of progress/issues, risks and concerns to digital analytics management.


  • 5+ years of business analysis experience required, preferably in a financial services environment.
  • 3+ years experience working on web and mobile projects
  • 1+ years working in an agile environment
  • Experience working web analytics or tag management projects
  • Knowledge and application of successful business analysis tools and practices with practical experience
  • Excellent communication, project management, and client partnership capability.
  • Proven critical and strategic thinker; ability to understand all available information, synthesize, and communicate a proposed solution clearly and concisely
  • Proven ability to work in a fast paced environment, meet deadlines, and perform at high standards with limited supervision
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