Chase is looking for a proven leader to inspire new ideas, create opportunities and drive our local marketing strategy to support business growth for the Northeast Sales Division that encompasses the Banking and Wealth Management businesses. In this role, you’ll report to the Head of Field Marketing and you’ll work directly with your Division leadership team to design and implement local market strategy; ensuring marketing strategy alignment, with a focus on events that help turn our branches into destinations our communities are compelled to visit. In order to be successful, you’ll be customer obsessed; understanding the trends and impacts of digital and mobile on our business and identifying opportunities in local markets to be relevant to local customer segment opportunities.
We’re looking for a strategic thinker who can move fast, build and optimize plans. You’ll have expertise on the markets of importance within the South Division (FL, GA, LA, OK) and you’ll share this local market knowledge and competitive opportunities to provide a real-world complement to the data-driven perspective at headquarters. You’re a rock star who partners well cross-functionally with headquarter and Divisional teams, as well as across Chase’s various lines of business. You’re a team player who knows how to influence, partner and get things done. You understand a sales culture and can thrive within it. You can easily balance the quantitative and qualitative sides of marketing, then use these skills to communicate and translate this opportunity and demonstrate alignment with customer needs.
•Strategic partnership with Division Director and leadership team to develop and implement go-forward strategy recommendations; help create and maintain focus on growth, trends, and the future evolution of the Consumer Banking industry. Drives strategies based on potential implications for the Chase business.
•Work cross-functionally to help design effective local marketing strategies, with a focus on events and branch experiences. Achieved through research, planning, and alignment between Marketing & Sales that support profitable business results.
•Analyze market-by-market and national trends in customer engagement and retention to identify opportunities; evaluate performance and effects of programs and events.
•Leader for Regional/Local events strategy for Division
•Develop and nurture partnerships with colleagues of all levels and disciplines, from field-focused to corporate headquarters, in order to collaborate and plan to best to maximize marketing opportunities. (Partners such as Philanthropy, Government Relations, Media Relations, Chase Wealth Management, Chase for Business, Home Lending, Auto, Credit Card, and Sports & Entertainment teams.)
•Work closely with the other Division Marketing Managers to ensure consistency across Divisions. Foster an environment of problem-solving, collaboration, creativity, support, coaching, consulting, and partnership.
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