The Digital Product organization is a motivated, forward thinking team comprised of high-talent individuals with a singular focus of delivering innovative banking services via the most important platforms of today and tomorrow. Working in collaboration with all lines of business in JPMorgan Chase- from Retail, Business, Commercial, to Private Bank- we dream it, define it, help build it, and then launch it. Join our team and see what it feels like to move an entire industry!
Chase is looking for a Senior Marketing Manager to lead Chase Apple Pay Partnership Marketing. The vision of our Digital Payments team is to satisfy our customer’s transactional needs through secure, simple and convenient digital technologies, making digital their channel of choice. A key pillar of this strategy is to partner with leading third parties to ensure our customers can use Chase products when, where and how they choose.
This dynamic position will work in a highly collaborative environment with Digital Product Leaders, internal Business Owners and the Apple Pay team to ensure that we are managing awareness, adoption and usage of Chase Products on the Apple Pay platform.
Manage marketing commitments within our Apple Pay strategic partnership, working directly with internal Business Partners and Apple Pay team
Create and execute comprehensive marketing strategy to support Chase business goals and shared partner objectives
- Recommend and implement tactics across high potential channels and targeting and segmentation strategies based on research, data and ongoing test-and-learn analytics
Define adoption life cycle targets and help gain quick feedback from early adoption as well as non-adopters
Develop informed, clear business cases to support strategic marketing initiatives
Ensure programs are designed in a way to best meet near terms goals and mid to long term strategic objectives
Partner closely to execute integrated marketing campaigns leveraging personalization and segmentation (Owned Digital Channels, Social, Branches, Partners, Emails, Above the line advertising)
- Monitor the effectiveness of the campaigns, and optimize based on iterative learning.
- Manage responsibilities with strong understanding and adherence to rigorous planning cycles and strong procedures and controls to protect our customers, business and partners.