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Card Services - Sr. Marketing Associate

Req #: 180023982
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Job Description:

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,300 branches, 16,000 ATMs, mobile, online and by phone.   For more information, go to

The Senior Marketing Associate will support the credit card marketing team on managing and executing marketing campaigns to acquire new credit card customers and/or increase engagement and awareness from existing credit card customers.  Responsibilities of the Senior Marketing Associate may include:
  • Execute and oversee all aspects of marketing campaigns including business case, creative development, internal approvals and campaign performance
  • Support the marketing leadership team to develop and execute upon an integrated, multi-channel marketing plan designed to drive sales growth
  • Manage marketing drive calendar and marketing budget
  • Oversee execution of marketing initiatives in traditional and digital including social, mobile, email, direct mail, SEO, etc
  • Work with internal and external agencies to develop customer communications and marketing materials
  • Partner with internal Centers Of Excellence and/or external partners and vendors to deliver the integrated marketing plan
  • Compile and communicate competitive bench marketing, best practices and market trends
  • Responsible for reporting and tracking of marketing programs with the ability to incorporate learning and communicate insights

  • 4+ years of marketing and marketing execution experience.  Credit Card marketing experience a  plus
  • Experience developing and executing marketing campaigns; strong digital marketing experience a plus
  • Digital (social, SEO, display, email, etc.) marketing experience a plus
  • Excellent relationship management skills with a strong ability to influence others with experience managing partner or vendor relationships a plus
  • Proven and outstanding end-to-end project management with sharp attention to detail and the ability to prioritize and manage multiple priorities
  • Analytical thinker with ability to interpret results and drive change
  • Strong communication and presentation skills with the ability to effectively work across the matrix organization and influence outcomes
  • Strong control mindset and understanding of internal processes, procedures and systems linked to campaign execution
  • Have a customer obsessed mindset to ensure exceptional customer experience and delivery
  • Bachelor’s degree required
  • Some travel may be required
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