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CIB Marketing - Asia Pacific Employer Brand - Associate/Vice President

Req #: 180017047
Location: Singapore, 01, SG
Job Category: Marketing/Communications
Job Description:

J.P. Morgan Global Employer Brand is the recruitment marketing specialist team that manages an integrated global campaign to attract top candidates to the firm from campus recruits to experienced professionals. Campaign elements include research, brand positioning, key messages, digital & mobile, social media, creative development, media campaigns, printed collateral, live event road shows, employer related press, diversity campaigns and more.  It is part of the firm Marketing & Communications organization.


The role: In Asia Pacific, the team supports the talent acquisition strategy for the Corporate and Investment Bank, corporate functions as well as the Asset Management. You will play an integral role in the development and implementation of global marketing campaigns and for the 7 key markets including Australia, China, Hong Kong, Japan, India, Philippines and Singapore.


You will also partner closely with the Employer Brand teams in other regions, the recruiting managers in Human Resources, other specialist teams in the larger Marketing and Communications organization; or work with external agencies to develop and implement the campaign.



Job functions/responsibilities


We divide our global team into seven workstreams: Brand/Creative, Content, Digital/Social, Paid Media, Experiential, Research and Metrics. You will have the opportunities to join some of the workstreams and support the global team to manage and implement projects.


Some key responsibilities:  You will be strapped to (a) global workstreams to co-create and execute global campaigns, (b) selective APAC countries coverage and (c) business divisions’ ownerships.


Responsibilities within global workstreams

  • Partner with global employer brand team to build and develop a coherent regional Asia Pacific campaign, as part of the firm’s global recruiting brand; including region-specific content, with an eye to leverage, share and help apply best practices to other regions.

  • Take part to lead work streams on global employer brand projects

  • Represent the region in global work streams to plan & manage global projects ladder up to campaign objectives.


Responsibilities within APAC (assigned to cover selective countries and business divisions)

  • You will take ownership and champion selective APAC countries campaigns (tentative Hong Kong, China, Japan) as well as developing marketing strategies on the Corporate & Investment Bank programs, including:

    • Thorough understanding on recruitment challenges and define strategic priorities to synchronize with regional and global campaign objectives

    • Drive new ideas and strategies that will make our marketing outreach competitive and best in class

    • Develop business case and actionable plans to solicit partners and stakeholders

    • Develop presentations that synthesize research, recommendations and updates for key stakeholders     

  • Implement key components of the campaign into Asia countries including:

    • Manage and execute recommendations on – key messages, printed collateral, online/offline advertising, events, digital (websites), social platform to specific recruiting segments

    • Work closely & coordinate with agency/vendor to implement marketing components

    • Design event strategy including the format, planning and briefing to senior speakers.

    • Benchmark performance (metrics and measures of success) and identify opportunities to continually improve the campaign, think innovatively and take strategic risk.

    • Manage the marketing budget,

    • Consistently collaborate with internal partners – members of the global employer brand team, recruiting teams in Human Resources, business stakeholders, press, internal communications, partnered marketing and events teams

Job Requirements
Essential skills/experience:
The ideal candidate would have at least 7 years experience in marketing and an interest in the finance industry.
A background in employer brand marketing or campus recruitment would be considered an asset but is not essential. We also look for the following:
  • Digital and social media savvy
  • Self-starter; able to work independently, but also as part of a regional/global team
  • Proven project management and execution of consumer marketing campaigns are essential
  • Strong interpersonal skills required for managing relationships with business stakeholders
  • Strong analytical skills, including the ability to synthesize data points and make recommendations
  • Ability to think creatively, to help suggest strategy and raise creative ideas
  • Excellent communication skills – both verbal and written
  • Detail oriented with a high standard for accuracy; ability to multi-task in high-pressure, fast-paced environment
  • Flexibility on working hours (there will be evening hours to connect with other regions) and willingness to travel
Language requirement:
  • Native fluency in English is a must.
  • Ability to read, write and speak Chinese.
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