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Asset Management - Marketing - Global Head of Demand Generation and Performance Management - Executive Director

Req #: 170101438
Location: New York, NY, US
Job Category: Asset Management
Job Description:
We are seeking an exceptionally talented Global Head of Demand Generation & Performance Analytics to manage and execute programs across paid, earned, and owned channels. Applicants must have demonstrated expertise in acquisition marketing - ranging across search marketing, digital display advertising, owned and operated channels, and social media marketing.
 
The successful candidate is an experienced leader in developing a sales & marketing funnel, aligning & contributing to sales, and executing on high-impact opportunities & tactical marketing programs that are on-brand, engaging, innovative and results-oriented. 

Success in this role requires a strong bias for action, and the ability to execute daily at the highest level. Having a strong analytical foundation is required. The successful candidate understands marketing technology, automation, and CRM systems along with partnering with BI in maintaining and improving lead databases, scoring, and segmentation to support execution.  This is an opportunity for the right candidate to optimize and elevate demand generation by working successfully with the CMOs & the Business Intelligence organization to generate results through strategic, meaningful marketing engagements. 

In addition to executing a variety of programs, the candidate will demonstrate strong and organized budget management skills and requires excellent leadership/management skills to lead the global team.


Role and Responsibilities
  • Drive optimal lead flow, follow-up and growth; develop, optimize, and execute a demand generation strategy that drives pipeline and creates sustainable results at scale via key channels to improve KPI's and outputs  in partnership with CMOs, Business Intelligence and Marketing Specialist areas.
  • Lead and advise the Americas,  APAC and EMEA teams and share best practices and plans
  • Own the client digital journey. Working closely with BI, manage and optimize lead scoring and nurture models that align and perform above benchmarks
  • Implement inbound and outbound campaigns incorporating email marketing, SEO/SEM, social, web, display, live/digital events, etc. Identify and test new growth opportunities across segments/channels
  • Measure performance and drive results. Establish agreed upon KPIs for programs. Determine forecasts and track performance to deliver on expected outcomes, determine ROI, and prioritize resources. Own and share the analysis and reporting of these efforts
  • Know the business. Gain a deep understanding of the JPM AM value proposition and messaging to amplify the brand and product positioning. Demonstrate commitment to generating sales; partner with the Business, CMOs and BI to ensure continued alignment and enablement
  • Collaborate with other team members across the organization so that strategy, messaging, branding and execution are consistent and coordinated
  • Implement and execute campaigns across multiple channels and re-marketing
  • Analyze performance of  campaigns always identifying new areas for improvement 
  • Work with a variety of internal stakeholders (experience strategy, content, taxonomy, product, marketing insights, brand) to ensure strategy is widely known, and key messaging is constantly updated and optimized 
  • Oversee the team that executes campaign management across email,  social, content syndication, website, SEO/SEM and support events and other activities that require digitization support
  • Oversee the management of email campaign management via preferred tools such as the Salesforce Marketing Cloud
  • Lead, motivate, and mentor. Actively develop the skills of direct reports and support cross-functional team members
  • With the Content Head drive  content development, including analyzing effectiveness of all creative approaches with the UX head
  • Drive attention to detail across all channels, optimizing performance as well as the  end-to-end strategy
  • Leverage data to analyze and optimize programs developing insights and recommendations to the CMOs and Marketing leaders owning campaigns
  • Strong analytical approach to acquisition funnel metrics measurement and campaign performance reporting on progress against goals and relevant marketing metrics.
  • With the Global Head of MarTech, JPM AM Technology and Global Head of Tools & Capabilities  help in the selection and instrumentation of marketing technologies & tools that support programs
  • Manage and maintain relationships with external vendors and agencies
  • Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results.
  • Bachelors degree in Marketing, MIS, BS or equivalent experience
  • Minimum of 12+ years of progressive marketing experience in B2B technology of acquisition marketing & performance analytics experience
  • A highly analytical mindset, constantly analyzing data to improve performance; a strong focus on testing and data driven decision making, as well as CRO principles 
  • Track and report on leading & lagging indicators of marketing performance, revenue influence, and ROI. Proven ability to use data to optimize campaign performance and inform future strategies
  • Deep knowledge of the MarTech landscape and proficiency with Marketing Automation, and marketing tools/technologies such as: Marketo, Adobe products and SFDC,  Hadoop, MarkLogic, SOLR, NoSQL, Python, Java, Github, Docker, Jenkins, HPQC / ALM, , Tidal, Spotfire, Tableau, Cognos, MicroStrategy, Business Objects, Qlikview, Twigkit, Custom App Development, Shiny R, IBM Watson, Azure ML, Informatica, SnapLogic, Alteryx, Denodo, Teradata, Redshift, Documentum, FirstDocs, Veeva.
  • Demonstrated experience in disruptive marketing techniques like account-based marketing, growth marketing, etc.
  • Deep understanding of the evolving analytics world on both the demand side (how people/companies are using technology) and the supply side (emerging technologies)
  • Excellent relationship management skills with ability to build rapport, influence, and deepen relationships with cross-functional team members
  • Proven experience running and optimizing campaigns across multiple digital channels 
  • Expert knowledge of nurting and growing a client base
  • Excellent knowledge of PPC, Search marketing, SEO, Paid Social, Email & CRM, and programmatic
  • Demonstrated ability to effectively manage and optimize acquisition marketing budgets 
  • Strong analytic and quantitative skills - ability to use data to develop and optimize marketing programs
  • Comfort in working with senior leaders and executive
  • Ability to straddle the divide between strategy and execution
  • Expertise in building integrated marketing programs from the ground up
  • Intellectual curiosity, drive; self-starter
  • Excellent verbal, interpersonal and written communication skills
  • Demonstrated success with industry leading digital marketing programs; ability to plan strategically, but stay on top of tactical execution
  • Strong and disciplined project management and process improvement capabilities.
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