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Marketing Sr. Associate - Business Content Strategy - Business Banking

Req #: 170106797
Location: New York, NY, US
Job Category: Marketing/Communications
Job Description:
The Business Banking Marketing Team is responsible for managing our digital business content, sales support materials, and administrative functions.  We are seeking to expand our team with a talented professional who will lead the content strategy area of our business. Delivering meaningful content and thought leadership material is a key pillar of the line of business strategy. The candidate will lead the strategic planning and partner with internal stakeholders to deliver measurable results against goals.
This team member will serve as the content strategist for Business Banking, working with internal business partners, learning about their work and recommending new ideas and concepts that will make Chase a more disruptive marketer, using content.   Success will be defined by growth in the customer experience and through development of ROI with prospects (lead generation) and existing customers (deepening relationships).  
This is a full-time role. You must be available to work primarily from Chase’s offices so that you can become familiar with the organization’s people, culture, and processes.
You will work closely with key stakeholders such as:
  • Editors who manage external creators and the production of content
  • Creative lead and designers, who helps develop visual content
  • Social Team to help consider alternative distribution of shareable content
  • Executives across the broader organization (social media team members, and representatives from the Legal and Compliance departments).
Key responsibilities include:
  • Define and manage the content strategy for the line of business, aligning to overall objectives as well as corporate brand messaging and reputation
  • Coordinate with public relations and social media contacts to drive real time response to industry events
  • Partner with internal and external content sources to share information and trends that educate and inspire the small business audience
  • Understand the needs and personas of business owners that seek shorter, more focused tips and advice to help manage their business finances, employees, and customers
  • Conduct regular content audits of relevant digital properties to identify key areas of success to inform content creation
  • Identify and recommend content for key programs and approve all content work, receiving regular feedback from internal stakeholders
  • Manage a timeline and roadmap for all content work for specific line of business partners to share progress and upcoming work
  • Provide perspective and assert a view point towards refined digital experiences and distribution into new channels such as syndication, social and search
  • Work under tight deadlines and be self-directed in prioritizing a diverse workload in a fast paced and demanding environment
  • Manage ongoing budgets for large projects through buy in from Senior Management to allocate investment into diverse platforms
  • Partner with various internal stakeholders including legal and compliance to ensure proper rights and accuracy of our work
  • Implement best practices to develop efficiencies and scale content marketing programs in a mature, controlled fashion
  • Identify new and untapped areas to explore that will expand the firm’s universe of content
  • Work closely with the Chase Newsroom’s creative lead and designers to develop key visual elements and templates to ensure our content is innovative
  • Other duties as assigned

  • Bachelor's degree—ideally in journalism, communications, marketing, business, or a relevant field—or equivalent experience
  • Experience in financial services and product management a plus, but not essential. 
  • 5+ years in Marketing or a related field
  • 2+ years in a traditional media company, branded content studio, or a brand
  • Writing experience helpful
  • Experience conceiving and developing content – including big-picture series/projects—across platforms, for highly targeted audiences
  • Proven ability to prioritize and gracefully handle multiple projects
  • Proven ability to develop editorial calendars, with a short- and long-term view
  • Proven ability to anticipate and mitigate risk           
  • Highly proficient in Microsoft Excel and Power Point
  • Project Management
Additional requirements:
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Comfortable with continuously changing priorities
  • Excellent written and verbal presentation skills
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