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Chase Card Services - Marketing Manager, VP - Early Tenure (EMOB) Customer Marketing Redesign

Req #: 170113734
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Job Description:

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.comChase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice.  Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.


Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.

The Customer Marketing team is focused on generating innovative marketing solutions and differentiated customer experiences for millions of Chase card members across all of our portfolios. Our goal is to be at the forefront of innovation in the financial services, marketing and technology industries. In this rapidly changing consumer environment, we are constantly working to improve the JPMorgan Chase marketing playbook to increase customer loyalty and drive profitability across Card Services.


We are seeking a Marketing Manager to lead the execution and continuous improve of a redesigned Chase Card early tenure customer marketing journey. We need someone who can drive the development of marketing strategy and the execution of that strategy across a number of high-impact and high-visibility initiatives within Card Services related to deepening engagement and brand love with our existing card members. The Marketing Manager will be responsible for the creation, coordination, execution, and communication and reporting of multi-channel marketing campaigns.


The ideal candidate should have proven success executing and overseeing all aspects of project management and an awareness of digital and marketing innovation trends.


This role will work cross-functionally across the business to:

·         Define the proper customer segmentation strategy based on demographic and behavioral factors

·         Develop a comprehensive marketing strategy across critical initiatives for Card Services (identify the right touch points, messages and cadence by customer/segment)

·         Lead innovation to our marketing campaigns, channels and processes

·         Own campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning, build, execution and reporting

·         Ensure campaigns are executed to the highest standard, on time and on budget

·         Manage a continuous, meticulously planned and documented testing plan leveraging customer insights

·         Deliver consistent channel growth and performance improvements against key metrics across a range of campaigns and across multiple regions

·         Establish metrics, track results, and report to senior leadership

·        Bachelor's Degree required; Masters preferred

·        5+ years of related customer marketing experience required

·         Prior experience in CRM / E-mail marketing / Retention Marketing with a track-record of demonstrable business results through testing and deploying effective lifecycle marketing initiatives
·        Ability to bring strategic thinking and a structured thought process to white space opportunities

·         Proven problem-solving and critical thinking skills with the mindset of a change agent

·         Customer centric thinking

·         Proven project management skills

·         Ability to influence and partner with a range of stakeholders to drive execution and strategy

·         Solid analytical skills

·         Strong attention to detail and project management skills



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