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Chase Card Services - Marketing Analytics Manager, VP

Req #: 170120289
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Job Description:

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.comChase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice.  Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.

 

Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.

 

We are seeking a Marketing Analytics Manager (VP) to join the Strategic Insights team within the Chase Card Services line of business.

 

Our business is based on a strong culture of highly-informed decision-making. As such, the successful candidate will be one who is able to scan across a large ecosystem of data, research, and other consumer insights, in order to develop and influence critical initiatives.

 

Key Responsibilities

  • Analyze: Using a combination of internal big data and external market research, identity key customer segments and behavioral /life event triggers that ultimately relate to customer lifetime profitability. A strong analytical ability and working knowledge of statistical packages/databases will be crucial for this part of the role.
  • Strategize: Based on this analysis, come up with targeting and messaging strategies related to showing the optimal offer/content/message at the optimal time.
  • Productionalize: Working with cross-functional teams, develop plans to iteratively test and then productionalize the key targeting and messaging strategies.
  • Education: Bachelor's degree required. Master’s degree in a STEM field strongly preferred
  • Required work experience: 7-10 years relevant experience in analytical and/or data-driven strategic marketing role(s)
  • Quantitative/technical skills: Strong analytical ability (including a strong understanding of statistical significance and similar concepts, as well as the ability to interpret large amounts of data); strong knowledge of statistical packages/databases (SAS, SQL) and/or strong modeling/machine learning knowledge (e.g., random forests, clustering, gradient descent, neural networks)
  • Ideal candidate traits: Quantitatively skilled, entrepreneurial, investigative, enthusiastic, collaborative; must excel at operating in a high-paced, rapidly-changing environment with optimism and a can-do attitude
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