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Card Services- Marketing Senior Associate, Deepening

Req #: 170121209
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Job Description:
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.
Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.
The Marketing Senior Associate, Deepening will be responsible for marketing programs that grow Chase engaged multi-product households across Credit Card, the Consumer Bank and other Chase lines of business.  The Marketing Senior Associate will partner closely with Credit Card, Consumer Bank, Auto, and Home Lending on cross-line of business relationship deepening initiatives, inclusive of acquisitions, customer engagement, experience and retention.
Specifically, the Marketing Senior Associate will have deepening responsibilities in the following key areas:
  • Marketing strategy & insight generation
  • Campaign planning & execution
  • Creative and content development
  • Relationship management & governance
  • Reporting & tracking 
This role will have particular focus on innovation in cross line of business marketing and customer experience to drive both new multi-product relationships and upgrade, engage and retain existing multi-product customers.
  • 5+ years of marketing experience.
  • Experience in marketing execution, with digital marketing a plus
  • Customer centric, consumer needs based marketing approach.
  • Experience in identifying target audiences and in creatively devising marketing campaigns across channels
  • Ability to work independently and proactively.
  • Ability to manage multiple initiatives simultaneously
  • Strong interpersonal, matrixed team relationship management.
  • Good verbal and written communication capabilities
  • Project management skills and attention to detail
  • Strong analytic skills; ability to manage to P&L objectives.
  • Bachelor's Degree required.
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