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Staff Content Strategist

Req #: 170120712
Location: San Francisco, CA, US
Job Category: Marketing/Communications
Job Description:

Chase is undertaking an aggressive digital transformation that builds on our successful mobile and online service offerings. We’re invested in using digital innovation to deepen customer engagement and profitability; position us as the undisputed leader in digital financial services and payments; and enable us to deliver the highly personalized, real time experience customers increasingly expect.

 

As a digital content team, our mission is to refine and advance our Chase voice & tone across all our digital products and platforms, creating the best possible experience for our current and prospective customers. We’re looking for a seasoned content strategist with a proven track record of success, who will:

 
Partner with team members within and outside content to create a comprehensive, discoverable library of design, research and content patterns and best practices

 

  • Partner with team members to create a robust content taxonomy in the service of a fully-realized library

     

  • Manage/coach and oversee the work output for a team of writers to execute strategic vision for the library, including estimation and prioritization of tasks and ensuring deadlines are met

     

  • Contribute to the success of the larger digital content team, partnering with team members and leadership to deliver best-in-class content for our digital products

     

  • Lead conversations around voice & tone and content strategy within their area of focus, backed by a solid understanding of business and product goals, and contribute to larger conversations within the content team to help define ongoing vision for content as a whole

     

  • Create content strategies for projects and initiatives in their area of focus

     

  • Provide leadership to direct reports and others on the team in the area of content strategy, and ensure quality execution of strategy and voice & tone in their area of focus

     

  • Partner with content team leadership and other partners to identify areas of opportunity within their area of focus, including process improvements, training opportunities, success sharing, etc.

     

  • Create strong relationships with partners outside content to be aware of and create solutions for any roadblocks and help promote overall success

     

  • Five or more years of experience delivering results in drafting UX/digital content and/or content strategy
  • At least 10 years of experience writing and editing customer-facing content for the digital space
  •  Exceptional project management skills, including the ability to manage schedules and deadlines for multiple projects
  •  Excellent verbal and written communication skills, with a thorough knowledge of the English language, grammar, spelling, punctuation and usage; Spanish language proficiency is a plus, as is a firm understanding of the Associated Press style guide
  • Proactive, solutions-oriented and very attentive to detail
  • Experience adhering to documented standards for copy, including writing according to Chase nuanced voice & tone
  • Experience working in cross-functional teams, interacting with designers, researchers, usability specialists, product managers, legal and compliance experts and line-of-business owners
  • Minimum of a bachelor's degree, preferably in English, Journalism, Marketing, Advertising or other communications-related field
  • Management experience (preferred) overseeing other writers, editors or content strategists
  • Experience in content organization, content library creation and/or taxonomy a significant plus

 

 

CCBD

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