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Marketing Product Manager

Req #: 170120232
Location: Wilmington, DE, US
Job Category: Digital
Job Description:
Description
 
The Digital Product organization is a motivated, forward thinking team comprised of high-talent individuals with a singular focus of delivering innovative banking services via the most important platforms of today and tomorrow.   Working in collaboration with all lines of business in JPMorgan Chase- from Retail, Business, Commercial, to Private Bank- we dream it, define it, help build it, and then launch it.   Join our team and see what it feels like to move an entire industry!
 
The Role:
 
Chase is looking for a Product Manager to be part of Digital Payment Products Team. The vision of this Digital Payment team is to satisfy our customer’s transactional needs through secure, simple and convenient digital technologies, making digital their channel of choice.
                             
This dynamic position will work in a highly collaborative environment with Digital Product Leaders to ensure that we are maximizing awareness, adoption and usage of Digital Payment products.   The position will offer an opportunity to: 
 
Responsibilities:
  • Create and execute against a holistic plan to ensure successful go-to-market (GTM) adoption of our digital payment products
  • Assist product managers in improving how we communicate proposition, what jobs do we help get done
  • Recommend high potential channels and targeting and segmentation strategies based on research, data and ongoing test-and-learn analytics.
  • Define adoption life cycle targets and help gain quick feedback from early adoption as well as non-adopters
  • Help product managers create GTM plans, debottleneck execution and track progress
  • Create capability by which teams get quantitative as well as qualitative feedback from customers (e.g., User Stories, Buzz, call center feedback)
  • Ensure programs are designed in a way to best meet near terms goals and mid to long term strategic objectives
  • Partner closely to execute integrated marketing campaigns leveraging personalization and segmentation (Owned Digital Channels, Social, Branches, Partners, Emails, Above the line advertising)
  • Monitor the effectiveness of the campaigns.
Qualifications:
The requirements for this role are as follows: 
  • Bachelor's degree required, Master's/MBA degree preferred.
  • 7+ years of relevant experience working in a product management or related role
  • A strong knowledge of consumer marketing (particularly mobile and digital) with multi-channel experience in brand, prospect and customer marketing.
  • Financial industry and Payments background is highly desirable.
  • Innovative, forward thinker with strong communications skills required.
  • Demonstrated ability to manage multiple initiatives to completion under concurrent and rigorous deadlines in a fast-paced dynamic environment.
  • Excellent analytical skills, with the ability to present fact-based recommendations in a clear, logical, and concise way
  • Strong presentation skills and ease with effective communication with all levels of management and partners from a variety of business functions
  • Passion about digital products and industry
 
Competencies:
  • Champion for our customers
  • Proven ability to influence others without formal authority
  • Ability to simplify the complex
  • Comfort with business strategy, portfolio prioritization, go to market approaches, and the tracking of key performance indicators
  • Ability to understand market trends, partner ecosystems, and competitive strategies
  • Ability to understand technology trends, road maps, and development life cycle.
  • Ability to identify customer-centric experiences throughout customer decision journey
  • Learn and deliver with a ‘get it done’ attitude
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