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Marketing Optimization Senior Analyst - Data Analytics - Consumer Bank

Req #: 180000520
Location: Columbus, OH, US
Job Category: Marketing/Communications
Job Description:

 

Job Area:
 
This position will be part of the Retail Marketing team, specifically reporting into the Analytics Center of Excellence (COE).
 
The Chase Retail Marketing group focuses on the sales and support of deposit products and services (i.e. Checking & Savings accounts, and services like Debit Cards, Online Banking, Online Bill Payment, etc.) but also works with the Home Lending, Credit Card, and Business Banking teams to execute campaigns and understand cross-line of business strategy.
 
 
Job Description:
 
The Analytics Operations Senior Analyst is responsible for creating data files for targeted marketing campaigns and customer communications.  The individual will complete projects from start to finish (translating business strategy into customer and prospect lists and conducting quality checks on output).   
 
The senior analyst will partner with retail marketing and product teams to execute targeted marketing campaigns across multiple channels including mail, email, statements, branch, ATM, owned and paid digital media.  The desired employee will have exceptional data skills, ability to learn the business, innovate by designing new processes, and understand Chase business strategy to effectively consult on the design and execution of marketing programs. Problem solving skills are critical in this endeavor.
 
Employee would be expected to:
-          Pull data from internal and external data sources via SQL and SAS.
-          Have or develop a working knowledge of marketing campaign data and procedures.
-          Assess and maintain data and process integrity.
-          Interpret marketing strategy and translate it into data and code.
-          Understand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programs.
-          Complete projects from start to finish without supervision.
 
In addition to top-tier data management capabilities, the desired candidate would have a highly confident, analytically passionate, and outgoing disposition.  They would thrive in a high pressure and high expectation environment, where each project they are associated with would likely have millions of dollars of impact to the business.  The employee would understand the cost benefit relationship between solution sophistication and practicality and strive to produce the fastest and most accurate results.  They would be comfortable and capable of working with team members, clients, and senior executives. Effective communication with all parties at varying levels of analytical/technical understanding is also critical to success in the role.

Qualifications:
 
Required Skills:
-      Experience with SQL on various platforms such as Teradata, DB2, Oracle, or SQL Server.
-      Proficient in Microsoft Office Suite.
-      Strong oral and interpersonal skills.
-      Logic and problem-solving skills.
 
Preferred Skills:
 -     Experience in campaign marketing area
-      Knowledge of targeted marketing campaigns
-      SAS Base Certification and/or additional certification levels.
 
 
 
Educational Requirement:
 
A degree in a quantitative field preferred: Computing and Information Theory, Business (w/ quantitative focus), Statistics, Applied Mathematics, Econometrics, Biostatistics, or Operations Research. Advanced degrees, including Masters of Economics or Masters in Business Analytics preferred.
 
 
Professional Background:
 
Financial service industry experience desired, but we are open to evaluating candidates from any industry with a database or analytics background.
 
 
 

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