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Chase Card Services - VP, Marketing Manager - Embedded Payments

Req #: 180006306
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Job Description:

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.  Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice.  Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.

 

Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.


The Customer Marketing team is focused on generating innovative marketing solutions and differentiated customer experiences for millions of Chase card members across all of our portfolios. Our goal is to be at the forefront of innovation in the financial services, marketing and technology industries. In this rapidly changing consumer environment, we are constantly working to improve the JPMorgan Chase marketing playbook to increase customer loyalty and drive profitability across Card Services.

 

We are seeking a Marketing Manager who will drive the development of marketing strategy and the execution of that strategy across a number of high-impact and high-visibility initiatives within Card Services related to deepening engagement and brand love with our existing card members. Responsibilities will include the creation, coordination, execution, communication and reporting of multi-channel marketing campaigns with the goals of gaining share in digital commerce, stimulating overall spend engagement and delivering excellent experiences for our customers.

 

The ideal candidate should have proven success executing and overseeing all aspects of project management and a strong awareness of digital, marketing and innovation trends.


This role will work cross-functionally across the business to:

- Develop a comprehensive marketing strategy across critical initiatives for Card Services

- Lead innovation to our marketing campaigns, channels and processes

- Create and lead messaging architecture and frameworks to ensure brand consistency

- Create central marketing campaigns, assets and templates to enable scale and efficiency across Chase's product portfolio and across our card member life-cycle

- Leverage customer insights to create, evaluate and iterate upon campaign elements in pursuit of continuous improvement of customer and business outcomes.

- Establish metrics, track results, and report to senior leadership

- Bachelor's Degree required; Masters preferred

- 6+ years of related customer marketing experience required

- Deep digital payments knowledge preferred

- Ability to bring strategic thinking and a structured thought process to white space opportunities

- Proven problem-solving and critical thinking skills with the mindset of a change agent

- Customer-centric thinking

- Ability to influence and partner with a range of stakeholders to drive execution and strategy

- Solid analytical skills

- Strong attention to detail and project management skills

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