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Asset Management, Head of Customer Insights APAC, Vice President/Executive Director

Req #: 180007114
Location: Hong Kong, , HK
Job Category: Asset Management
Job Description:
J.P. Morgan Asset Management is among the world's largest and most respected investment managers. Our experienced professionals operate across the U.S., Europe, Asia, Latin America and other key financial centers worldwide. Together, they deliver a diverse range of investments spanning all major asset classes, market sectors and geographic regions - from mutual funds to separate accounts, traditional strategies to alternatives, single-asset portfolios to packaged solutions.
 
With a legacy dating back to 1865 to manage assets in today's complex, ever-changing markets, the hallmarks of our business include a focus on exceptional risk-adjusted performance, an innovative product lineup designed for global diversification and a commitment to the highest quality service. We continue to build strong, growing partnerships with institutions, financial advisors and other intermediaries, providing them with insights and investments to meet their investment objectives.
 
The Role
 
The Regional Customer Insights Head will drive origination and adoption of customer insights, putting it at the heart of strategic marketing decision making. The role will establish customer insight framework and tools to deliver great customer insights and embed them from quantitative and qualitative data sources in the business.  The action shall be taken to drive greater marketing effectiveness.  The role will stay on top of market trends, know the competitive landscape, and the evolving customer behavior.  It’s a critical role which will make a difference in creating significant business and marketing impact over time by gathering and unlocking customer insights.
Reporting to the regional CMO, this role will be part of the Regional Marketing Management team. 
 
Responsibilities
  • Lead customer insights related initiatives including customer analytics and research
  • Champion multi-channel customer data capture strategies to continuously improve data quality; work with data-related teams to optimise data management capability to enable the best-in-class analytics
  • Drive ongoing customer insights and ensure an accurate ‘single view of the customer’ to enable effective personalisation initiatives
  • Enhance and maintain customer database covering customer profile, transaction attribution, data hygiene, customer behavior and customer preference
  • Work closely with leaders within Marketing and across functions to develop strategies and create bespoke reporting to deliver customer insights
  • Design effective data architecture and partner with Technology, Digital and related SMEs to support analytical activities
  • Serve as a center of excellence for data analytics, data science, and predictive modelling
  • Provide inputs and direction to increase access to customer insights generated from all data sources including internal customer database and appropriate external sources
  • Develop and implement strategies of customer targeting, segmentation, and contact frequency across channels, with use of analytics and propensity models
  • Keep abreast of market trend, competition, evolving customer behavior and preference, and the state-of-the-art digital and big data analytics trends
  • Improve marketing campaigns by establishing best practices including hypothesis testing via experimental design and implementing tracking mechanism for consistent evaluation
  • Establish measurements and own scorecards to evaluate analytics efforts to demonstrate business and marketing impact
Qualifications
  • Strong passion for growing engaged customers and deep understanding of business drivers
  • Deep experience in business intelligence, big data, and database analytics
  • Proven ability of collation, interpretation and analysis of multiple sources of unstructured and real-time data, with knowledge of complex analytical techniques
  • Display an analytical approach to problem solving and a detail-oriented approach to work
  • Ability in distilling ‘killer’ customer insights to drive effective personalization initiatives
  • Strong programming skills, advanced knowledge of data warehouse principles, analytics tools and reporting
  • Willingness to dive deep and be hands on is critical 
  • Project management skills and an ability to drive multiple initiatives against tight deadlines and deliver quality output.
  • Capable of navigating in dynamic and complex organization environments, and appreciate the complexities of supporting a variety of internal stakeholders across multiple businesses
  • Ability to collaborate and influence stakeholders across levels and countries
  • At least 5 years of financial services experience with a good understanding of the mutual fund industry and investor behaviour
  • High level of independence, energy and integrity; Responsible and accountable
  • Digitally savvy with the ability to synthesize large amounts of data to tell a relevant story
  • Strong quantitative and critical thinking skills with the capacity to quickly learn and develop new strategic frameworks
  • Degree in Computer Science, Mathematics, Statistics or other related discipline
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