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Marketing Associate - Commercial Banking

Req #: 180009289_2
Location: Dallas, TX, US
Job Category: Marketing/Communications
Job Description:

Commercial Banking Marketing Associate: Chicago, IL, Dallas, TX or Columbus, OH

 

As a Commercial Banking Marketing Associate within Specialized Industries, you will be responsible for developing and implementing strategic marketing plans designed to increase sales and grow market share for the Specialized Industry groups within the Middle Market business. You will work directly with industry leadership, bankers and sales support to identify their needs in conjunction with developing targeted marketing initiatives. Current marketing plans include event management, thought leadership strategy and distribution, content development, communications, marketing collateral and social. You will also work closely with your Commercial Banking Marketing, Communications and Client Experience partners including market intelligence, creative services, digital, media relations and communications.

Industry verticals include: technology, life sciences, agribusiness, government, higher ed, not-for-profit, healthcare, beverage, heavy equipment, multinational corporations and oilfield services.

Key Responsibilities include:

• Develop strategic marketing plans and initiatives to support business goals for reach industry vertical

• Execute the planning of events including: idea generation, venue selection, budget management, internal/external communications, etc. in partnership with local sales support teams

• Develop thought leadership content creation opportunities for each vertical and collaborate Commercial Bank marketing partners on distribution

• Track marketing budget with ongoing monitoring and reporting

• Analyze marketing program initiatives for effectiveness, ROI Analysis and evaluation

• Gather and use attendee feedback to suggest refinement of sales and marketing tactics as well as future enhancements.

• Grow strong relationships with industry leadership to be seen as value additive partner

• Identify the competitor and business trends of the region

• Share synergies and best practices across industries where appropriate

• Collaborate with the various functional areas of Commercial Banking Marketing (creative services, communications, etc.) to manage invitations, ad requests, collateral, content development etc.

• Engage with other lines of business and firm partners (i.e. Private Banking, MLTs, Government Relations, Philanthropy, etc.) to ensure market connectivity and coordination

• Provide support of national initiatives and programs led by the Senior Marketing Manager

• Provide training and guidance to the markets on how to use central marketing tools  

 

 

 

 

Qualifications:

 

We are seeking confident, professional, and career motivated self-starter to join a team that is passionate about marketing

 

• Creative and solution-oriented problem solver, with a strong customer focus

• Bachelor's degree required 

• 3+ years of relevant and proven event marketing experience, preferably in B2B markets; category marketing experience a plus

• Outstanding organizational, time management, verbal and written communication skills

• Sought out by leaders for proactive consulting and problem-solving

• Excellent negotiating and influence skills

• Strong analytical and problem solving skills

• Ability to manage projects across businesses, functions, and geographic locations

• Highly detail oriented, forward-thinking and proactive

• Expertise with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)

• Ability to multi-task in fast-paced environment

• High degree of professionalism and flexibility

• Ability to interact in a professional manner with coworkers , clients and senior management to build lasting relationships

 

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